Your (Sales) Mission
New to Travel Exchange: On a Fort Worth Tuesday that’s appointment-free, buyers will get destination info during Sales Missions: 20-minute presentations made by several DMOs—linked by geography—to a group of buyers. Each Sales Mission led by a state or provincial DMO will include local DMOs and, at the leader’s option, suppliers, too.
Think of Sales Missions as pop-up presentations. Standing in front of a group of six to 12 buyers,* you and your co-presenters will use anything you can quickly carry in (and out): collateral pieces, pullup banners, branded items, iPads, funny hats, etc. There won’t be time or space to set up displays, and there won’t be electrical outlets.
Sales Missions led by a state or provincial DMO will make two 15-minute presentations (followed by a brief Q&A), first to one group of buyers and then to another. Presentations will take place in designated areas on the TREX Floor during two 60-minute sessions on Tuesday, with a total of about 20 Sales Missions in Session 1 and 20 more in Session 2.
And if you want to hear about Sales Missions, listen to the recording of our July 10 webinar. In less than 30 minutes, you can get a rundown on how Sales Missions are being composed, get tips for conducting a Sales Mission, and hear answers to DMO questions about the session.
Finding your mission if …
- Your state/provincial DMO is attending TREX: The Sales Mission leader collaborates with other DMO delegates from your state or province. They may invite supplier delegates to join them.
- No state/provincial DMO is attending, but you and other DMOs are: Three or more DMOs can form a Sales Mission to represent their state or province and may invite suppliers. One of you will take charge of the mission.
- You are the only DMO from your state or province attending TREX: NTA will match you with two other solo DMOs, and you’ll each get five minutes to speak (with five more for a collective Q&A). Your group is guaranteed one presentation.
*All projected numbers are based on attendance figures from TREX ’18.
State and provincial DMOs lead the Sales Mission for their state or province. If three or more DMOs form a Sales Mission in the absence of a state/provincial leader, one DMO will need to lead the mission. All leaders should contact NTA’s Dawn Pettus: email@example.com.
There will be two hour-long sessions on Tuesday morning; each hour is divided into three periods that include a 15-minute presentation, a five-minute Q&A and five minutes for transition.
There’s no cost. DMOs need only to register for Travel Exchange.
Lined around the TREX Floor, each Sales Mission will have a table for materials and chairs for the audience. The group will have headsets, but no other A/V is available.
NTA may decide to break the group of DMOs into two Sales Missions.
After July 30, NTA will inform every registered DMO delegate (and invited supplier) the composition and the presentation time of their Sales Mission. Questions? Contact NTA’s Dawn Pettus: firstname.lastname@example.org.
Participants in each Sales Mission can decide how to maximize their 15-minute presentation.
Every Sales Mission will have an audience of at least six buyers.*
They’ll be scheduled. Buyers can request specific Sales Missions when the appointment system opens, and those requests will be processed in the order of each buyer’s registration date. Each mission has a limited number of buyer spots, which will be filled on a first-come, first-served basis.
Buyers must attend two of three Tuesday connection events (two Sales Mission hours and Best Pitch) to qualify for the rebate … plus it’ll be a great way to learn about packaging multiple destinations.
Sellers can invite buyers to join them for lunch, held on the TREX Floor that Tuesday, following Sales Missions. They can also connect at any time their schedules allow.
You can continue to connect with buyers that day during lunch on the TREX Floor, at happy hour (5 p.m.), during dine-around or while buyers are browsing sponsor booths to vote on the TREXie awards. For professional development, you can attend the DMO Network Forum, go to educational seminars and attend your state or provincial caucus (4 p.m.)