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PRESENTATION STAGE

The Presentation Stage is your one stop for quick professional development sessions. Take a break between your appointments, networking and visiting vendors to participate in these short 15-minute sessions to learn more about a range of markets, products and topics.

New at the Presentation Stage this year:

Best Pitch—these five-minute sessions will put the spotlight on international destinations.

Let me Google that for You (LMGTFY) Education Series—Google offers a range of resources to help improve one’s productivity, growth, organization and bottom line. Most are free or offer free versions for the basic functionality. In this educational series you will learn about these products and how you and your colleagues can take advantage of them. Just look for LMGTFY on the schedule.

Livestream | Plastics are the Travel Industry’s Worst Nightmare
9–10 a.m.
Speaker: Patrick Marsden, MaCher

Plastic water bottles, and other plastic wastes such as straws and packaging, are slowly destroying some of the world’s most popular tourist destinations. Did you know that more than 8 million tons of plastics are dumped into the oceans every year? And approximately 2.7 million tons of plastic water bottles are used annually, but most are not recycled. It is not too late to reverse course and RefillTheWorld is one movement that is at the forefront of a global effort to dramatically reduce plastic waste. Co-founded by Christian de Boer, managing director at the boutique hotel Jaya House in Siem Reap, Cambodia, RefillTheWorld’s mission is to build a global network of water refill stations by partnering with those in the travel industry to provide travelers and guests reusable water bottles and places to refill them. Join Christian and Patrick Marsden with MaCher for this interactive presentation where you will learn how you can take steps to help reduce and eliminate plastics pollution from your businesses and destinations.

Networking and Working Your Net
10:15–10:30 a.m.
Speaker: Peter Kerr, KerrCommunications

Networking is more about giving than receiving. Come learn the who, what, when, where, and why of networking, and leave inspired to put principles into practice that could change not only how you feel about networking, but how you do business and realize success.

LMGTFY: Analytics
10:45–11 a.m.
Speaker: Patrick Allmond, Focus Digital

The ultimate goal of any business is to attract more eyeballs and generate more leads. Your website is how many of your potential customers learn about your company and products. Google Analytics is a great free tool that gives you many useful insights about the visitors to your website. These insights can help you identify where you should advertise, the messages you should convey and demographics of your customers.

LMGTFY: Ads and AdSense
11:15–11:30 a.m.
Speaker: Patrick Allmond, Focus Digital

Growing your business is priority number one; so how best get in front of your potential customers? By putting your business in the search results when they are searching for businesses, services, or products similar to yours. Google Ads allows you to place your website higher on the page and you only pay for the clicks you receive. And with AdSense, you can make money displaying relevant ads to the people who visit your website. It’s a win-win!

LMGTFY: Business Listings
11:45 a.m.–Noon
Speaker: Patrick Allmond, Focus Digital

Over 100 billion searches are performed on Google every month. If your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google makes it easy for small business to list their business on Google products such as Maps. Google My Business is a free tool that lets you list your business easily. It is a great way to build your presence and generate more leads.

Livestream | Navigating Difficult Conversations: Deepen Your Relationships, Don’t Just Solve a Problem
2–3 p.m.
Speaker: Jill Schiefelbein, The Dynamic Communicator

Every difficult conversation is a chance to strengthen a relationship and serve your customer. How do you do this in the most effective way, without making it personal, and in a way that simultaneously resolves conflict and creates lasting solutions? By owning your message and asking the right questions. In this session we’ll uncover a handful of strategies to drive results with your communication.

How to Attract Inbound Hispanic Travelers
3:15–3:30 p.m.
Speaker: Bessie Ramirez, Marketing SI

More than 20 million Hispanic travelers come to the U.S. each year from Mexico and the rest of Latin America. Learn the three steps to take in order to proactively capture this lucrative business.

LMGTFY: YouTube
3:45–4 p.m.
Speaker: Patrick Allmond, Focus Digital

Most know YouTube as a place to put their marketing videos or where they watch funny cat videos. But did you know that YouTube holds a wealth of informational videos that can help you with nearly anything you need help doing? From trainings on using Adobe Creative Suite, fixing an error on your computer to building a playlist of relevant videos to your products or services, and much more!

LMGTFY: Alerts & News
4:15–4:30 p.m.
Speaker: Patrick Allmond, Focus Digital

Get the latest news, updates, and developments based on keywords with very useful free service. When you create an alert, Google sends you an email whenever there is any news about the topic you setup appears on the internet. With this you can stay updated with the latest industry news and trends.

LMGTFY: Trends
4:45–5 p.m.
Speaker: Patrick Allmond, Focus Digital

Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and show related keywords, which can be helpful in getting new keyword suggestions.

LMGTFY: Drive, Docs, and Forms
9:15–9:30 a.m.
Speaker: Patrick Allmond, Focus Digital

You might be familiar with Google Drive and Google Docs, Sheets, and Slides, but they can be a powerful tool to help with access and productivity in your office. Additionally, Forms is a simple way to collect data like sales leads, customer surveys, comments, feedback, or gauge interest in a particular subject.

LMGTFY: Hangouts
9:45–10 a.m.
Speaker: Patrick Allmond, Focus Digital

Google Hangouts is a simple communication platform with a powerful video conferencing feature. It can be used to make conference calls anywhere in the world, instant message, host webinars, interview potential employees or even hold video conferencing calls for staff/group meetings.

How to Attract Inbound Hispanic Travelers
10:15–10:30 a.m.
Speaker: Kay Saffari, NTA

More than 20 million Hispanic travelers come to the U.S. each year from Mexico and the rest of Latin America. Learn the three steps to take in order to proactively capture this lucrative business.

LMGTFY: Groups
10:45–11 a.m.
Speaker: Patrick Allmond, Focus Digital

One of Google’s oldest services is probably one of its most unknown. These groups can be setup for any number of topics and discussions. They can be used for a multitude of functions from online forums, Q&A website, customer support, knowledge sharing or any need to facilitate communication.

LMGTFY: Calendar
11:15–11:30 a.m.
Speaker: Patrick Allmond, Focus Digital

Google Calendar is not just about keeping track of your schedule. It has many features and functions that can improve your productivity. From creating appointment slots that your customers/clients can easily select to sharing meetings requests or creating multiple calendars for different purposes. This useful tool can keep your organized.

Get Involved with NTA Engage
Noon–12:30 p.m.
Speaker: Jennifer Royse, NTA

Come see a brief demo of NTA’s community platform, Engage, to explore the site tools and features to help you started on this new member benefit. You will walk away being able to start forum discussions about relevant industry topics and share useful resources within community groups.

Best Pitch | Led by International DMOs
1–2:30 p.m.

New to Travel Exchange, international destinations will step into the spotlight during Best Pitch. Come hear from National Tourism Office representatives during these five-minute overviews of travel to their respective country. Each talk will take about three minutes and leave two minutes for answering the audience’s questions. Check back soon for a list of all participating destinations.

Travel Exchange 101 (Repeat)
4–5 p.m.
Speaker: Clayton Whitehead, CTP, Sports Leisure Vacations

This session, designed for both first-timers and veterans, will help you maximize your convention experience at every function: sales appointments, free time and social events. Learn the right questions to ask in appointments when time is short. Make new connections as you find out how, when and where to buy and sell.

LMGTFY: Business Listings
9:30–9:45 a.m.
Speaker: Patrick Allmond, Focus Digital

Over 100 billion searches are performed on Google every month. If your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google makes it easy for small business to list their business on Google products such as Maps. Google My Business is a free tool that lets you list your business easily. It is a great way to build your presence and generate more leads.

LMGTFY: Ads and AdSense
10–10:15 a.m.
Speaker: Patrick Allmond, Focus Digital

Growing your business is priority number one; so how best get in front of your potential customers? By putting your business in the search results when they are searching for businesses, services, or products similar to yours. Google Ads allows you to place your website higher on the page and you only pay for the clicks you receive. And with AdSense, you can make money displaying relevant ads to the people who visit your website. It’s a win-win!

Learn about Faith Travel Association
10:30–10:45 a.m.
Speaker: Kay Saffari, Faith Travel Association
Rowena Drinkhouse, Reformation Tours

Faith-based travel is an important market, with 37 percent of NTA operators packaging this type of travel. The Faith Travel Association brings together travel professionals actively working this marketing, or looking to grow into this market, with networking and education. Come learn about FTA and this viable market.

LMGTFY: YouTube
11–11:15 a.m.
Speaker: Patrick Allmond, Focus Digital

Most know YouTube as a place to put their marketing videos or where they watch funny cat videos. But did you know that YouTube holds a wealth of informational videos that can help you with nearly anything you need help doing? From trainings on using Adobe Creative Suite, fixing an error on your computer to building a playlist of relevant videos to your products or services, and much more!

LMGTFY: Alerts & News
11:30–11:45 a.m.
Speaker: Patrick Allmond, Focus Digital

Get the latest news, updates, and developments based on keywords with very useful free service. When you create an alert, Google sends you an email whenever there is any news about the topic you setup appears on the internet. With this you can stay updated with the latest industry news and trends.

LMGTFY: Drive, Docs & Forms
2–2:15 p.m.
Speaker: Patrick Allmond, Focus Digital

You might be familiar with Google drive and Google Docs, Sheets, and Slides, but they can be a powerful tool to help with access and productivity in your office. Additionally, Forms is a simple way to collect data like sales leads, customer surveys, comments, feedback, or gauge interest in a particular subject.

LMGTFY: Calendar
2:30–2:45 p.m.
Speaker: Patrick Allmond, Focus Digital

Google Calendar is not just about keeping track of your schedule. It has many features and functions that can improve your productivity. From creating appointment slots that your customers/clients can easily select to sharing meetings requests or creating multiple calendars for different purposes. This useful tool can keep your organized.

Get Involved with NTA Engage
3–3:15 p.m.
Speaker: Jennifer Royse, NTA

Come see a brief demo of NTA’s community platform, Engage, to explore the site tools and features to help you started on this new member benefit. You will walk away being able to start forum discussions about relevant industry topics and share useful resources within community groups.

Social Ad Insider Tips
3:30–3:45
Speaker: Catherine Heeg, Customized Management Solutions

What’s working NOW in the world of social ads? Walk through how to set up the most popular ad types. Roll up your sleeves and walk away with a clearer understanding of the inner workings of your ads manager account.

Favorite Video Tools
4–4:15 p.m.
Speaker: Catherine Heeg, Customized Management Solutions

Focus on the top finds in video editing tools, lighting, microphones and more. Dig in and discover the tools that work best for each situation whether it’s livestreaming, production or impromptu videos.

Google & Facebook Analytics: What’s the Inside Scoop
4:30–4:45 p.m.
Speakers: Catherine Heeg, Customized Management Solutions

Join in and pull back the curtain on the insights and knowledge you can glean from Google and Facebook Analytics to grow your digital marketing success.

Replay  | Going Global in the 21st Century: Tips for International Business Success
9–10 a.m.
Speaker: Peter Kerr, KerrCommunications

The world continues to be woven together politically, technologically, and commercially despite entering a phase of “guarded globalism” defined by NAFTA’s demise, BREXIT, and tariff wars with China. Many travel organizations are joining other businesses that wish to maximize profits and impact by seeking international relationships. This fun seminar will give you tips for success, impart a deeper understanding of how to communicate well across cultures, and identify pitfalls to avoid. It will leave you more informed and full of wonder at the diversity of our world.

Learn about Faith Travel Association
10:15–10:30 a.m.
Speaker: Kay Saffari, NTA/FTA
Rowena Drinkhouse, Reformation Tours

Faith-based travel is an important market, with 37 percent of NTA operators packaging this type of travel. The Faith Travel Association brings together travel professionals actively working this marketing, or looking to grow into this market, with networking and education. Come learn about FTA and this viable market.

Get Involved with NTA Engage
10:45–11 a.m.
Speaker: Jennifer Royse, NTA

Come see a brief demo of NTA’s community platform, Engage, to explore the site tools and features to help you started on this new member benefit. You will walk away being able to start forum discussions about relevant industry topics and share useful resources within community groups.

Livestream | Spotlight Session: TREX Forum for the Packaged Travel Industry
2–3:15 p.m.
Facilitators: Jerry Varner, Making Memories Tours
Jara Haas, Major Marine Tours / Harbor 360 Hotel

After a full week of networking, education, and entertainment, what can you take away from Travel Exchange that will help you overcome the obstacles facing your business and capitalize on the opportunities? Join this session to compare notes, discuss ideas and insights, and share key takeaways from your experiences in Fort Worth.

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